Do other people see you differently than you see yourself, especially in the looks department? A new Dove campaign “Real Beauty Sketches”, says yes — and offers proof, in the form of forensic sketches.
Dove recruited seven women of different ages and backgrounds and had FBI-trained forensic artist Gil Zamora create composite sketches of them based on descriptions of their own facial features. In this video, produced for the campaign, you can hear the women use phrases like “my mom told me I had a big jaw,” “I kind of have a fat, rounder face,” “I’d say I have a pretty big forehead.”
The women had been asked to spend time with strangers, though neither party was told why. These strangers were later brought one by one into a room with Zamora and asked to describe the women who had been sketched earlier. The two resulting drawings of each woman were then hung side-by-side — and the contrast is pretty stark. The tagline of the campaign is: “You are more beautiful than you think.”
And it’s women’s existing shame that the Dove campaign does a good job of exposing through its sketches.
The Real Cougar Woman is a 5-carat diamond who knows the importance of taking care of her health, beauty, relationships, finances and spirituality. Linda Franklin says, ”there’s no stopping a woman who has a strong belief system, passion and a dream. All things are possible”. Linda’s book, Don’t Ever Call Me Ma’am helps women of all ages tap into their power and live life to the fullest.