For the first time, scientists have measured the effect an enhanced cleavage has on confidence – and found there is a direct link. Women wearing a push-up bra demonstrated confidence levels 75 per cent higher than normal.
The study by scientists at Manchester University proves for the first time the clear connection between a cleavage-enhancing bra and increased confidence. This study was done by Professor Geoff Beattie, in an attempt to stop women from getting ‘unnecessary boob jobs’.
Professor Beattie and his team analysed the three key micro-behaviours associated with confidence and observed their frequency within the recordings.
Smiling – which represents positive emotion and signals confidence increased dramatically by 73 per cent when the women were wearing a push up bra.
Averting gaze and breaking eye contact – normally associated with low confidence – decreased by 41 per cent.
And self-comforting hand movements such as stroking of the chin or wiping the forehand, which is a signpost to low self-confidence, decreased by 64 per cent during the trial.
The scientists found women with an enhanced cleavage were more likely to maintain eye contact and showed fewer physical signs of low confidence.
‘Society places a huge amount of pressure to look a certain way and this impacts on women’s perceptions of their own body image, ultimately affecting their confidence.
The research was independently commissioned by Gossard for its launch of the Super Egoboost push-up bra, which has been two years in development and was used in the trial.
In my opinion, this is a sad commentary on where women are today. It sure feels like we are going backwards. We have been brainwashed to look a certain way and our confidence rides on how perky our breasts are or how round our butt is.
What has happened to our focus? Caring about the things that really matter – the things can can truly boost our confidence and make us happy? Our intelligence, our compassion, our creativity, our generosity, our passion, our nurturing relationships?
Now, if wearing a push-up bra is the first step to making you the women you really want to be, then by all means wear it with my blessing.
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