By Babe Hope
You can run but you can’t hide. Some designers are cheating real women and don’t want us to know about it. For example, it would appear that Donatella Versace recently refused to allow ‘real women’ to model her new collection for H&M, reneging on a previous agreement to do so.
What is Donatella afraid of? What would be the motive for such a cowardly, overtly disrespectful decision? Is she afraid that her designs will not look good on the women who would buy them?
Her rhetoric has it that only professional models can convey the modern edge that the line requires to be shown at it’s best. Further, that branding is the impetus behind commercial success and that such a decision is made in the world of the merchandiser not the designer. I’m not buying that and neither should you. (Yes, double-entendre intended!)
My guess is that poor design, fabrication and construction is at the heart of the decision. If a garment only looks look while draped on a hanger (sorry, uber-thin/tall professional models,) it’s probably not for real women. If skin, muscle and curves destroy the ‘designer quality’ or silhouette of the item, why buy it?
There are female designers such as Donna Karan who have embraced their own lovely reality and design with cut and fabric that celebrate softness, sensuality and femininity. Karan’s commercial success should be an inspiration to all female designers: look in the mirror and see what real women need and will buy. There lies the unstoppable synergy between merchandiser and designer and the formula for mega commercial success. That, I’m buying!
Babe Hope is a stylist, blogger and model at Ullapopken.com. She is the author of Pretty Plus: How to Look Sexy, Sensational and Successful, No Matter What You Weigh, Her weekly column can be found at http://ullablog.blogspot.com/
The Real Cougar Woman is a 5-carat diamond who knows the importance of taking care of her health, beauty, relationships, finances and spirituality. Linda Franklin says,”there is no stopping a woman who has a strong belief system, passion and a dream. All things are possible”. Linda’s book, Don’t Ever Call Me Ma’am helps women of all ages tap into their power and live life to the fullest.