Beauty is an expensive business but thanks to the rise of social coupon Web sites such as Groupon and LivingSocial, Real Cougars are able to bargain-hunt for goods and services that were once rarely, if ever, discounted. Recent sales include an oxygen facial at Bliss Spa in South Beach for $112 (30 percent off) on Gilt City and two 60-minute massages at Balanced Health in Boston for $95 (53 percent off) on LivingSocial.
Users of Lifebooker, meanwhile, can book health and beauty services at discounted rates at off hours any day of the week, and take advantage of daily promotions, which the company calls “loot.” A Brazilian blowout at Gavert Atelier in Los Angeles for $129 (68 percent off) was a recent offer. Membership on all these sites is free.
“I guess it’s the idea of getting a deal,” she said, adding that she wouldn’t get a spray tan again, or go back to one of the places where she had received a massage because she did not care for the ambience.
From the merchants’ perspective, daily deal sites offer an opportunity to reach a large number of customers (Groupon, for example, has more than 70 million subscribers) without investing a great deal of money on advertising or marketing.
Oscar Blandi, a Madison Avenue hairstylist, offered a highlight and blowout package ($145, down from $275) at his salon on Gilt City last December as part of what he called a marketing strategy to help his junior stylists and colorists build their business. “This gets them in the door,” he said. “It’s up to me to cultivate the client.”
To get a heads up on all the discounts available check out today's New York Times article. It could save you a bundle on all your health and beauty needs.