Beauty is an expensive business but thanks to the rise of social coupon Web sites such as Groupon and LivingSocial, Real Cougars are able to bargain-hunt for goods and services that were once rarely, if ever, discounted. Recent sales include an oxygen facial at Bliss Spa in South Beach for $112 (30 percent off) on Gilt City and two 60-minute massages at Balanced Health in Boston for $95 (53 percent off) on LivingSocial.
Users of Lifebooker, meanwhile, can book health and beauty services at discounted rates at off hours any day of the week, and take advantage of daily promotions, which the company calls “loot.” A Brazilian blowout at Gavert Atelier in Los Angeles for $129 (68 percent off) was a recent offer. Membership on all these sites is free.
